CD Redding partnered with Swickard Auto Group to complete a brand/image upgrade and remodel at the BMW dealership in Eugene, Oregon. 

CD Redding’s preconstruction planning and continuous communication allowed the dealership’s sales and service areas to remain open throughout construction with minimal disruption. Exterior upgrades included a new exterior facade, brand signage, EV charging stations, and build-out of the service drive by adding man doors, roll-up doors, and windows to an existing roof structure. A new glass storefront was installed on all three sides of the showroom and included new interior glass systems in the service and sales areas. 

While BMW continued to conduct business, CD Redding prioritized safety and a clean job site during the interior phases of construction. The complete interior remodel included removing the existing ceiling system to create a more modern and open sales floor. 

The BMW customer experience was elevated with the creation of focal areas in the showroom. These areas are emphasized by sleek LED lighting and custom rugs. The interior build-out included a reception, service reception, glass-walled offices, customer lounge, restrooms, and tile flooring throughout the service drive, service bays, and showroom.

Project Facts

  • 14,549 sf
  • In Eugene, OR
  • Remodel